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CMR to Provide Housing Services for 2007 E3 Media and Business Summit

The Entertainment Software Association (ESA) will be holding the new E3 Media and Business Summit in Santa Monica, California, July 11-13, 2007. This new event will combine the best elements of the former trade show into a business event celebrating the video game industry's present and future.

CMR will manage the citywide housing program that will comprise approximately 3,000 rooms in 18 hotels.

The centerpiece of the invitation-only, three-day event will be the opportunity for both ESA members and non-members to stage major press events, and to have intimate meetings in premier hotel suites and meeting rooms with media, retailers, developer partners, and other audiences. In addition, the nearby Barker Hangar will be converted into a software showcase where attendees will be able to casually test drive the featured video games planned for the coming holiday season and beyond.

"By combining suite-based meetings with the software showcase in a controlled and business-like environment, we believe we will successfully fulfill our primary objective of giving high-level media the best of all worlds -- the chance to engage in highly personal, one-on-one dialogue with leading game company executives, as well as the chance to demo games on their own time and to check out offerings from both the best known and emerging game publishers and developers," said Douglas Lowenstein, President of the ESA. "It will also provide an excellent opportunity for meetings with retailers, developers and other audiences."

The ESA is the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. ESA members collectively account for more than 90 percent of the $7 billion in entertainment software sales in the U.S. in 2005, and billions more in export sales of entertainment software.